Turning complex into simple

Joined BRYTER as 6th employee. Four years later, we were a company of 300 people with a hugely successful automation product. I've hired and lead a design team of five, designed the initial product and brand, later designed the core editing experience, including logic builder, automated testing, versioning and more.

Redesigned the information architecture, UX, and UI of the existing platform. Following the release, Kobalt has literally set a whole new bar for technical and design standards in the music publishing space. Artists like Skrillex, Lorde, Foo Fighters, Childish Gambino and many more are using Kobalt's products to gain valuable insights of their royalty streams and overall earnings.

I worked closely with top proposition managers, designing one of Barclays’ flagship business applications, ‘SmartBusiness Dashboard’. Researched the insights Barclays' business customers value, and presented in a simplified, bite-sized, actionable way. With the help of multiple data analysts and mathematicians we built a tool that helps over 500k+ customers and is still running successfully since May, 2016.

Taking on one of the most exciting design challenges I’ve ever got offered, I was on the team of HMI professionals that designed a digital dashboard for the 2015 model of Ford’s best-seller, the F150 pickup truck. We were in charge of making sure that users can access and control vast capabilities of the car even while being on the move.
I constructed and documented the information architecture and navigation, and designed the base UI kit and gauges.